Steps to Traction
This group working experience is for founders, marketers and growth hackers who want to gain initial market traction.
Enrollment Now Open
MAY 31, 2021 | €350
This 14-day group working experience with mastermind sessions will help you start gaining market traction ASAP.
No-risk, 14-day refund policy
“This was definitely one of the best workshops we've had and I could really tell the participants were gaining some precious insights. Thank you so much!”
— Amélie Gagné, Community + Network APX
Modules
The curriculum is designed to get to the core of the problem, and guide you to new insights and strategies for your immediate growth.
Market & Competitors
We will paint the full picture of your market and discover the niche that you’re best suited to dominate. Using the Blue Ocean Strategy, we’ll gain insights into your fundamental opportunities.
Where are you on the market map
Who are your direct competitors
What are the competitive alternatives
Where is your lucrative niche
Positioning
We will craft a differentiated and attractive market positioning, based on the insights from the market map. Using April Dunford’s method, we’ll identify your core qualities.
What is your value proposition
What is your role and in which context
What do you help achieve
How do you differentiate
Customers
We will work on discovering the high-value customers and where to double down on the sales efforts. Using tools like Directional Policy Matrix, Empathy Map and Customer Journey Map we’ll build a deep understanding of your customers.
Which target market to select and how
How big is your target market
Who is your ideal customer
What is their buying journey
Messaging
We will figure out how to sell and market your product in a compelling way. This is where all four components come together. We’ll use tested principles and techniques like the Winston Star to attract, convert and retain customers.
How to write great copy
How to catch and keep your prospects’ attention
How to write the right message for the right target market
How it works
The Steps to Traction is real-time, part-time and open for 14 days. More than 75% of your time is spent producing work, meaning that you’ll learn concepts and immediately put them into action. Next to that, you will be getting feedback from peers, and providing constructive criticism.
01. Watch the video lectures
Live lectures take place the first four days with recordings available for you to watch again later.
02. Work the worksheets
Downloadable worksheets enable you to apply what you learned and work on your specific case.
03. Join the mastermind sessions
Mastermind sessions streamline the learning and give you the feedback you need to identify misalignments.
04. Ask questions
Live QnA sessions and the private Slack community ensure you have dedicated and continuous support as you progress with your work.
Key principles
Watch & Learn
There are four lectures with real-life examples, which cover the four modules of the workshop. Each module builds on top of the last one, ensuring alignment.
Work & Clarify
Putting the work is the key. As with other things in life, the more time you spend on the worksheets, the more you will get out of them.
Get Feedback & Reflect
Most of the breakthroughs happen in the collaborative work process, which expose misalignments that may be holding you back.
Repeat & Polish
Practice makes perfect. Take what you learned during week one and update your worksheets. Then use week two to get feedback on that.
This program is right for you if…
You are a founder, marketer, growth hacker
You want to gain initial market traction
You want to work in a collaborative environment
You want to learn a method you can apply ad hoc
You have a growth mindset
You like learning by doing
Taught by Eva Dimitrova
The better part of the last 10 years I’ve spent helping startups and big tech launch innovative products and gain traction. Some of the big names include Vodafone, Google, Microsoft, Amazon and IBM.
I’ve devoted my efforts to understanding startup success, product-market fit and traction. As a founder myself, I’ve experienced first hand the impact of this know-how.
The bulk of my work is with early and growth-stage startups. Companies where the stakes are high, and misalignments can mean the difference between success or failure.
Your success is my measuring stick.
Enrollment Now Open
MAY 31, 2021 | €350
This 14-day group working experience with mastermind sessions will help you start gaining market traction ASAP.
No-risk, 14-day refund policy