Posing with Valkyrie - the NASA robot designed to help us colonise Mars.

I love science and technology, and the friends who let me look under the hood.

As a consultant, I’m a crossbreed. I’m equally interested in building products, as I am in building brands. My work has (so far) taken me to 5 countries and many companies, including names like Vodafone, Google, Microsoft, Amazon and IBM. 

My goal is to reliably get results for my clients. My particular specialty is in taking digital products and services from 0 to 1.

I help build original, defensible market positions, lead customer insights initiatives, define and execute go-to-market (GTM) launches, create brands and ultimately set up teams for success. That requires dealing effectively with increasing complexity, as well as implementation speed.

The outcomes my clients enjoy after working with me include:

  • Increased revenues and profitability

  • Faster time to market

  • Decreased costs

  • Improved operational efficiency

  • Integrating operations globally

  • Increased competitive differentiation

  • Increased sales per customer

  • Improved asset utilisation

  • Minimised risk

  • Increased market share

  • Improved time-to-profitability

For more thoughts on positioning, building software products or go-to-market strategies, check out my blog. To contact me, just click here.