Eva Dimitrova

My specialty is in taking digital products and services from 0 to 1. Whether it’s to position them in a competitive market, to help build them or to create and execute a go-to-market strategy.

I’ve worked with Vodafone, Google, Amazon, Microsoft and IBM on launching more than 30 international software projects. I’ve also been involved in multiple startups, including as a founder.

Those experiences combined with my love for learning and overcoming challenges is what feeds my creativity for solutions and innovations. Are you looking for one?

Technical vs non-technical product owner

Technical vs non-technical product owner

When it comes to software, I am yet to see a job ad that doesn’t look for a technical product owner. Why is that? What is it that technical people have, that non-technical don’t?

I think the real question is, how do you build a great software product? Here is a short list for the PO role:

  • Gather and lead a team

  • Research the market, see what are the competitors doing and where do you fit

  • Conduct interviews with your clients to understand their real needs and pains

  • Create a strategy and a roadmap to execute on it

  • Prioritise issues, be able to say “no” to many different people

  • Go and test the product with clients, then go back and improve

  • Motivate the team and keep the focus

  • Get support from the management

  • Be able to articulate and present to stakeholders

  • Etc

A product owner can be technically skilled and I am pro learning about technology, but most of the time it is far more important that she understands the market, can build and follow a plan and is a good communicator.

What kind of technology is used is secondary to the question why - why are we building this, why will the people use it, why are we better than the product next door? You can always ask your team about the tech, about the pros and cons, and decide based on that. But there is no one to ask about the why.

Or is there ;)


An unbreakable approach to roadmap

An unbreakable approach to roadmap

How to write legendary farewell emails

How to write legendary farewell emails