Eva Dimitrova

My specialty is in taking digital products and services from 0 to 1. Whether it’s to position them in a competitive market, to help build them or to create and execute a go-to-market strategy.

I’ve worked with Vodafone, Google, Amazon, Microsoft and IBM on launching more than 30 international software projects. I’ve also been involved in multiple startups, including as a founder.

Those experiences combined with my love for learning and overcoming challenges is what feeds my creativity for solutions and innovations. Are you looking for one?

Simple does not mean useless

Simple does not mean useless

Complex problems require complex solutions. Or do they always?

Complex problems are made up from many simple problems.

Each simple problem can be easily solved on its own, but poses complexity when in combination with others.

Very often there are correlations and one simple problem triggers or intensifies another simple problem.

If we break down complex problems and understand the underlying relationships within them, we can find the few most influential simple problems.

We can then work out solutions for those simple problems, which will resolve them, as well as abate or even resolve the other simple problems.

Which will as a result resolve the bigger, much more complex problem.

So a simple solution for a simple problem can fix a much more complex problem.

Then why do we disregard them as being “too simple to work”?

Why do we expect complex solutions to be more reliable than simple ones?

Complex is not a synonym of smart, effective or working.

And simple is not a synonym of stupid, ineffective and useless.

But we so often think the opposite.


What is a budget crisis and why it matters

What is a budget crisis and why it matters

Can we avoid doing UX?

Can we avoid doing UX?