Eva Dimitrova

My specialty is in taking digital products and services from 0 to 1. Whether it’s to position them in a competitive market, to help build them or to create and execute a go-to-market strategy.

I’ve worked with Vodafone, Google, Amazon, Microsoft and IBM on launching more than 30 international software projects. I’ve also been involved in multiple startups, including as a founder.

Those experiences combined with my love for learning and overcoming challenges is what feeds my creativity for solutions and innovations. Are you looking for one?

Products are human

Products are human

You might have heard branding is the colour of your logo and the words that describe your product or company. That is correct. Just like the colour of your hair and your name are one of the ways to describe who you are.

But is this really what defines us? What separates us from the other people?

Only on a superstitious level. The colour of your hair is not going to make someone like you, just as the colour of your logo is probably irrelevant to the consumer. (Let me know if you signed up for Facebook, Twitter and LinkedIn because they all have blue logos.)

We might have control over the external traits and they might seem important because they are visible, but it really is the internal traits that matter. The trustworthiness, the quality of though and work, the care for the people, the principles, the internal beauty.

And the only way your product can show this is by living it.

When you are who you say you are, branding takes care of itself.


The well framed product that sells

The well framed product that sells

Positioning early stage products vs positioning existing products

Positioning early stage products vs positioning existing products