Can we avoid doing UX?
Can you think about the last time you were frustrated with something?
For example when you couldn’t wash your hands because the water tap was too short. It worked, but you barely reached the water.
Or when you tried to find that setting on an app and spent 5 minutes clicking on menus. It was there, but hard to find.
Or when you wanted to look up an article on a website but there was no search option. The website was informative, but the information was not easily accessible.
Or when you are colour blind and couldn’t make the difference between a red button and a green button. The buttons were there, but they looked the same to you.
Or when your computer started updating without notifying you. It was updating, but not considering your work.
Or when you opened a website from a mobile phone and it was not mobile friendly. There was a website, but it was not readable.
All products from above worked, technically, in a vacuum. But put in real life, with real people, they didn’t do the job.
The question is not if we can avoid doing UX.
The question is if we can afford to not do it.
Because a product that leads to frustration, quickly becomes a product no one buys.